Introduction
Coinex.com, one of the top-tier crypto exchanges in the world, has strategically transformed itself into a user-centric and globally accessible player in the crypto landscape.
The crypto exchange simultaneously launched a similar campaign, ‘PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT,’ as the ‘PHP Exclusive: Become P2P Merchant to Earn Up to 70 USDT’ was ongoing.
The former's purpose was the same as the latter's: to take advantage of the growing crypto interest in Southeast Asia and advance crypto frontiers.
Amazingly, the campaigns recorded a resounding success. In a previous wrap-up, we discussed the highlights and important metrics of the PHP Exclusive: Become a P2P Merchant to Earn Up to 70 USDT.
This report will explore the highlights of the concluded ‘PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT’, the outcome of members’ participation, and how it has influenced CET and the CoinEx community.
The PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT’: Event Overview
CoinEx, like the other PHP Exclusive event, launched this campaign specifically for traders in the Philippines.
The ‘PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT’ campaign invited users within that geography to buy and sell their PHP on the platform’s P2P marketplace.
For CoinEx, the goal was simple: increase PHP trading visibility and activity while rewarding the campaign participants with a share of 1,600 USDT.
The campaign was geared towards incentivizing crypto traders in the Philippines when they use the CoinEx P2P marketplace.
Major Highlights of The PHP Exclusive Event
Below is a quick breakdown of the event and how it worked.
- Campaign Duration: The campaign started on May 17th and ended on May 31st, 2025.
- User Participation Cap: CoinEx selected only 200 users on a first-come, first-served basis.
- Participation Eligibility: Only FILIPINO users who completed their PHP buy or sell orders during the campaign duration were qualified for the event.
- Total Reward Pool: CoinEx distributed 1,600 USDT to the first users who completed their buy/sell orders within the campaign period.
- Reward Structure: The table below shows the earning structure of the campaign that was just concluded.
- Maximum Reward Per User: The reward cap for every user who participated in the campaign was $8. $3 from the First Trade Bonus and, at most, $5 from one trade volume tier.
CoinEx fully recognized the opportunity window that opened for the rise in crypto interest.
Then, it tailored this campaign to offer crypto incentives and education to Filipino traders, especially the P2P users who are trading on CoinEx for the first time.
If they were among the first two hundred users to complete their PHP buy/sell orders, they qualified for a 3 USDT share of the 1,600 USDT prize pool. When they traded more, they got larger reward shares up to $8.
This reward method was strategic for CoinEx. It encouraged first-time Filipino traders to try the brand’s P2P marketplace, built trust with them, and gave them instant value for trading with CoinEx.
Why the Philippines Crypto Market in Southeast Asia is Strategic for This Campaign
One of the regions of the world with a fast-growing crypto adoption rate is Southeast Asia, and guess what, the Philippines is right in the centre of this crypto growth trend.
The country has over seventy million internet users and a substantial number of people who do not own traditional bank accounts.
No wonder it is fertile soil for crypto adoption, growth, and innovation in Southeast Asia. It is also leading the trend in P2P crypto trading.
The table below shows how the Philippine crypto market compares with its counterparts in Southeast Asia for more context.
Judging from Southeast Asia's context, CoinEx used this PHP Exclusive campaign more to tap into a real financial need than to increase its user base.
The Philippines' crypto market is more practical than speculative. In other words, Filipinos are more likely to use crypto for money transfers, savings, and other financial transactions than for speculative purposes.
The Impact of the Event on CoinEx Token ($CET)
This event did not directly tie with CET like some other events, where the exchange’s native digital token is the reward incentive. However, it was not difficult to see the significant impact it had on the CET ecosystem.
The event caused a surge in P2P trading activity and engagement on CoinEx, increasing CET's visibility and the unique roles it plays in the CoinEx ecosystem.
For instance, new users saw the benefits of holding $CET in their wallets. Many of them enjoyed discounts on their trading fees when they paid with CET.
As CoinEx onboarded traders who registered to participate in the event, the token's daily metric usage saw a modest increase.
In addition, the just-concluded PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT event encouraged longer user sessions and spiked wallet activities within CoinEx.
The PHP Exclusive campaign strengthened engagements in the ecosystem, supporting the CET economy and the token’s value proposition post-campaign.
The Impact of the Event on the CoinEx Community
We can define this impact as the real success of the PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT campaign. Here is the reason: beyond the trading metrics, CoinEx gave real value to real people.
The CoinEx official Telegram group was buzzing with traffic and engagement. An influx of people from the Philippines conversed frequently with themselves and people in other countries.
In addition, these inexperienced users asked trading questions that got answers from peer support groups on the CoinEx official telegram page.
Curious first-time traders were privileged to gain insight from experienced traders on the platform.
The Filipino CoinEx ambassadors were also crucial in this campaign. They onboarded inexperienced users, answered their questions, and kept their enthusiasm high throughout the event.
The most important impact this event had on the CoinEx community was building trust. The event turned first-time users into active members of the P2P trading ecosystem, giving Filipinos a sense of representation and inclusion.
What’s Coming Next for CoinEx in Southeast Asia?
CoinEx is very encouraged by the outcome of the just-concluded PHP Exclusive event. This event has set the stage for expanding into other regional crypto markets in Southeast Asia. Users can expect more localized campaigns in the future.
These localized future campaigns can include rich elements of educational content, P2P trading tutorials, and other forms of training specifically suited to people in Southeast Asia.
CoinEx will keep improving the various parts of its ecosystem, including its mobile versions, to enhance fiat on-ramp support and create a deeper community integration in the long term.
We are committed to these enhancements because we know user retention is a product of amazing promotions, constant value delivery, and excellent localized support.
CoinEx will continue investing in ambassador programs, community building, and highly rewarding events as the brand expands into other regions of Southeast Asia and the world.
Final Thoughts
The “PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT campaign was not just another marketing initiative by CoinEx.
It was a user-centric strategy that aimed at deepening the leading exchange’s commitment to one of the most vibrant crypto ecosystems in Southeast Asia.
This article has fully explored the PHP Exclusive: Join P2P Trading and Grab Your Share of 1,600 USDT campaign, its major highlights, and its impact on vital areas of the CoinEx ecosystem.
The event reflected CoinEx's broader mission of making crypto accessible, inclusive, and rewarding for everyone in any region of the world.
CoinEx's campaign introduced many new Filipino users to P2P trading, rewarded old users’ loyalty, and created strong brand awareness in the region.
Thanks to this campaign in the Philippines, CoinEx's growing user base and accessibility will serve as a springboard for further growth in and beyond the Philippines' crypto market.
The crypto exchange is redefining the interaction mechanisms of global exchanges with emerging markets by focusing on easy fiat access, user-centric engagements, and user-friendly platforms.
The just-concluded campaign is solid proof that a short-term promotional event with the right implementation strategy can create positive, long-lasting ripple effects.
The future of cryptocurrency may not involve complex trading instruments or high trading volume.
It may involve making the onboarding processes of new users as easy as possible, and CoinEx is committed to being part of whatever the future presents.
Hence, we say a big THANK YOU to everyone who made this huge event a success. If you missed the event, there are more amazing events coming up.
Keep your attention glued to our announcement page so you can be the first to hear about our new campaigns.
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