Introduction
CoinEx, a leading global crypto exchange, has wrapped up one of its latest campaigns, tagged “INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily.” The campaign ran from May 21st to June 7th, 2025.
This campaign initiative was important for CoinEx and its growth strategy in localized regions. CoinEx designed this campaign to empower P2P crypto merchants in India.
The aim for CoinEx is simple: increase INR liquidity on the CoinEx P2P trading platform, onboard new India P2P merchants, drive engagement among existing merchants, and incentivize active participants with USDT.
As one of the maiden campaigns focused on the Indian market, CoinEx’s efforts revealed their commitment to the Indian crypto market, regardless of the uncertain crypto regulations.
CoinEx’s incentives in this campaign encouraged user growth and laid the foundation for involving local Indian merchants in the CoinEx ecosystem.
This article will explore the INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily, its highlights, impacts on the CoinEx ecosystem and CET, and CoinEx's future in the Indian crypto market.
An Overview of The Campaign: Become a Merchant to Earn Up to 18 USDT Daily
This campaign focused on aspiring P2P crypto merchants and existing ones in the Indian crypto market. These merchants only needed to do these three things to qualify for the campaign's rewards.
- Register on CoinEx.
- Become verified merchants on the CoinEx P2P platform.
- Trade INR on the platform.
Throughout the campaign, CoinEx ranked traders with the highest daily trading volumes. The top two in both the buy and sell categories received 16 USDT and 20 USDT daily, respectively.
This campaign ran for 18 days, and for that duration, participating P2P merchants are required to post ads in the buy and sell categories actively.
Every merchant's daily volume ranking was calculated based on completed orders between 00:00 and 23:59 IST. In addition, no top performer gets rewards for more than 5 days.
The capped reward mechanism employed by CoinEx throughout the campaign was strategic to ensuring that the exchange did not just reward a few merchants with high trade volumes.
Through this structure, many merchants benefited greatly from the campaign.
CoinEx detected and disqualified traders with fraudulent activities via strict monitoring measures. These measures ensured the daily rewards went to high-volume merchants with legitimate trading activities.
How the INR Exclusive Campaign Worked
CoinEx structured the INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign participation in a very accessible manner.
Users only needed to register on Coinex.com, perform their KYC verification process, and then apply to become merchants.
After these, they could post buy or sell USDT-INR ads. These ads by the merchants needed to stay active daily throughout the campaign window and get fulfilled via user-to-user trades.
As mentioned in the previous section, CoinEx calculated the daily transaction volumes of participating merchants. The top two merchant buyers and sellers win the prizes for that day.
According to the campaign announcement, CoinEx distributed the earned rewards within 7-15 days after the end of the campaign.
The daily volume ranking system employed by CoinEx allowed the traders to stay active with high INR liquidity on the P2P market.
Key Campaign Highlights
Below are the major highlights of the INR Exclusive event.
- Campaign Duration: The INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign started on the 21st of May at 00:00 IST and ended on the 7th of June at 24:00 IST 2025.
- Eligibility Criteria: Only verified Indian-based P2P merchants who have completed their KYC on CoinEx were allowed to participate in the campaign.
- Reward Design: The top two INR buyers and sellers based on daily trading volume shared 16 and 20 USDT, respectively. The buyer earns 8 USDT each, and the sellers earn 10 USDT each.
- Capped Wins Per Merchant: Merchants can only win 5 times. In other words, a single top seller or buyer can only get 8 or 10 USDT for 5 days. After the fifth win, they no longer qualified for daily rewards.
- Reward Distribution Timing: CoinEx distributed merchants' earnings within 7 to 15 days after the end of the campaign.
This INR Exclusive campaign triggered significant traction from the Indian crypto ecosystem. From the first day of the campaign, there was a noticeable increase in INR P2P trading volumes in the sellers’ and buyers’ categories.
Furthermore, the campaign onboarded several crypto influencers and Telegram community moderators from the Indian market.
These people helped new P2P users and traders better understand the CoinEx ecosystem.
CoinEx believes that this organic growth in its community comes with positive implications in the long run.
This growth demonstrates CoinEx's effort to build INR volume and a sustainable ecosystem for traders and users in the Indian crypto market.
How the Event Affected the CoinEx Community
This effect was the most meaningful result of the campaign on CoinEx. The vast community impact reinforced CoinEx’s position as a leading user-centric crypto exchange in the crypto world.
For many Indian users who participated in the campaign, that was their first encounter with the CoinEx P2P ecosystem.
The campaign did not just introduce them to a user-friendly P2P platform but opened many of them to the crypto world for the first time.
In addition, the INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign presented merchants with a fantastic opportunity to earn a steady daily income.
These merchants also built long-lasting business relationships with other users via this campaign.
The constant interactions and engagements between buyers and sellers contributed heavily to building a P2P ecosystem deeply rooted in trust.
Many users couldn’t stop talking about how incredible the CoinEx P2P platform is, even after the end of the campaign.
CoinEx Indian-based Telegram groups witnessed a surge in membership and interaction during the campaign.
Many users shared valuable information on the best times to post buy and sell ads, how to handle large trade volumes securely, and how to offer competitive prices.
Some traders went a step further to build exclusive peer support communities where participants could share working P2P strategies and feedback with one another.
In addition, the INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign created a category of “semi-professional P2P merchants.”
This class of traders refers to merchants getting into the P2P trading ecosystem for the first time.
However, they saw the real economic benefit of engaging the crypto market professionally. CoinEx allowed them to earn real money by trading honestly in the crypto market.
The campaign built goodwill for the merchants. Furthermore, it positioned the crypto exchange as a platform that puts its users first and incentivizes them for active participation in its ecosystem.
How the Event Affected $CET (CoinEx Token)
The INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign had indirect but meaningful and evident benefits on $CET, the digital native token of the CoinEx ecosystem.
A massive trading fee was accumulated as the P2P trading platform surged with transaction volumes because of consistent trading activities. CoinEx then displayed $CET as the token that allowed users to enjoy discounted trading fees.
Many traders became aware of this CET function within the CoinEx trading ecosystem and purchased $CET strictly for transaction fee payments.
The increased interest of users in P2P trading led them to explore other parts of the CoinEx ecosystem where $CET’s functionality is core.
For instance, many users discovered that CET could give them good ROI when they stake and even grant them VIP access.
This INR Exclusive campaign played a catalyst role in introducing CET to and deepening its roots in India's ever-active crypto ecosystem.
Furthermore, CoinEx operates a buyback and burn mechanism that allows the exchange to periodically use 20% of its total trading fees for repurchasing and burning CET. This mechanism aims to increase $CET scarcity and drive up its price.
Considering the massive trading fee payments with CET from the campaign, CoinEx's buyback and burn mechanism got a short-term boost.
This effect may not have a short-term implication. However, in the long term, the community will see the impact of this campaign on the $CET price.
What’s Next for Indian Users on CoinEx?
The success of the INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign has further heightened the platform’s interest in the Indian crypto market.
Indian users should expect more exclusive and uniquely designed promotions in the coming months.
The future campaigns may offer Indian-based users higher reward pools, longer campaign durations, more accommodating reward structures, and even learning benefits.
Conclusion
The CoinEx INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign was a strategic move in the highly competitive crypto Indian market.
Interestingly, the event delivered excellent results and had a resounding success rate. This article has fully explored the INR Exclusive, its essential highlights, and effects on CET and the CoinEx community.
For 18 days, CoinEx went beyond building INR-USDT trading volume. The leading crypto exchange established loyalty among P2P traders on the P2P platform.
The campaign increased the bond among CoinEx community members and CoinEx’s brand awareness in the Indian crypto market.
Furthermore, the INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign created more awareness for CET, increased its adoption, and reinforced its role to Indian based users in the CoinEx ecosystem.
Ultimately, this exclusive event showed how localized campaign strategies with the right community engagements and reward incentives can lead to sustainable growth on CoinEx.
The event has given the leading crypto exchange a stronger foothold in the largest crypto community in the world. CoinEx has positioned itself properly in the Indian market and will leverage its position to launch more localized campaigns.
CoinEx’s message is clear to the Indian market: We are here, we are your local exchange, and we speak your language.
To know when CoinEx launches another special promotion like the just concluded INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily campaign, stay glued to our announcement page.
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